Mental Health America (MHA) is pleased to announce a new collaboration with BURGER KING® to bring attention to mental health.
BURGER KING® restaurants understands that no one is happy all the time. Today they are launching new boxes, dubbed Real Meals, which come in a variety of different moods – including the Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal and DGAF Meal. The boxes, which will also have MHA’s logo included, can be ordered with the purchase of a WHOPPER® meal, which includes the flame-grilled WHOPPER® sandwich, plus French fries and a drink.
“MHA is very pleased to partner with Burger King,” said Paul Gionfriddo, president and CEO, MHA. “While not everyone would think about pairing fast food and mental health, MHA believes in elevating the conversation in all communities in order to address mental illness Before Stage 4. By using its internationally-known reputation to discuss the importance of mental health, Burger King is bringing much-needed awareness to this important and critical discussion – and letting its customers know that is OK to not be OK.”
A film to support the initiative launches today on YouTube.com/BurgerKing. With the Real Meals campaign, the BURGER KING® brand believes encouraging people to “be their way” and “feel their way.” With Real Meals, the BURGER KING® brand celebrates being yourself and feeling however you want to feel.
MHA believes we shouldn’t keep mental illness to ourselves, that there is power in sharing – and that when you are struggling, there is hope. If someone is concerned about their mental health, one of the simplest steps to take is to take an online screening. Since its inception in May 2014, MHA has collected over 4 million screens through our online screening program MHA Screening. Today, MHA collects around 3,000 screenings daily.
The boxes launch on May 1 in conjunction with Mental Health Month. Since 1949, MHA and our affiliates across the country have led the observance of May is Mental Health Month by reaching millions of people through the media, local events and online screenings. Participating restaurant locations: 3301 Fourth Avenue South, Seattle, Washington, 98134; 474 7th Avenue, New York, New York, 10018; 4918 West Sunset Boulevard, Los Angeles, California, 90027; Farm-to-Market 969, Austin, Texas, 78724; 1100-5th Street, Miami Beach, Florida, 33139.